• 5362 Highway 7 East
  • Markham, Ontario,
  • L3P 1B9

5362 Highway 7 East Markham, Ontario, L3P 1B9

Markville Toyota
5362 Highway 7 East Markham, Ontario

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How New Vehicle Pricing Works

How New Vehicle Pricing Works?

If you’re reading this, you are likely in the market for a new car and doing a lot of research. Depending on where you are looking, you may have noticed multiple prices for the same vehicle. For instance, TV commercials may advertise a 2016 Toyota Corolla differently than the pricing you may see on a website. This may lead to some confusion but the reason is pretty simple.

In Ontario, all dealers must advertise their pricing according to OMVIC (Ontario Motor Vehicle Industry Council) regulations. One of those laws is, we must advertise the “All-In Price”, which is MSRP (Manufacturers Suggested Retailing Price) plus all applicable fees and levies. Not all advertising always complies with this law and sometimes you will just see MSRP Advertised. All dealers will charge the “All-In Price”, but you might not know that until your sitting at the negotiation table.

At Markville Toyota, it has always been our policy to be upfront, honest and clear about our pricing. See the chart below for a complete breakdown of pricing.

Markville Toyota Pricing Model

Basically, the price you see advertised on our website is the REAL PRICE you will actually pay less taxes and licensing.

At Markville Toyota, we believe in transparency and providing our customers with the information they need so they can make a better, more informed decision.


If you have any questions about OMVIC, MSRP or All in Pricing, OR if you are interested in a specific vehicle, please write the vehicle of interest in the comments field via the form below!

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