MSRP is an acronym that stands for manufacturer's suggested retail price. Manufacturers (i.e. Toyota) use MSRP as a base price to give retailers their estimated value of a product. This is not the usually the actual price of an item, but rather what the manufacturer suggests as the maximum price that the item could be expected to sell for.
Dealers, are free to offer the vehicle for a lesser price, but never more on a new retail vehicle.
MSRP generally does not include additional trim levels, options, accessories, Freight, PDI, administration fees, or taxes.
MSRP is "Manufacturer's Suggested Retail Price"
The definition of MSRP is "Manufacturer's Suggested Retail Price"
MSRP means "Manufacturer's Suggested Retail Price"