How New Vehicle Pricing Works

New Vehicle Pricing
New Vehicle Pricing

Why Are Our Prices Different?

If you're reading this, you are likely in the market for a new car and doing a lot of research. Depending on where you are looking, you may have noticed multiple prices for the same vehicle. For instance, TV commercials may advertise a 2018 Toyota Corolla differently than the pricing you may see on a website. This may lead to some confusion but the reason is pretty simple.

Many commercials will only show you the MSRP of the vehicle (Manufacturer's Suggested Retail Price). The MSRP is set by the Manufacturer, in this case Toyota, as a suggested price to sell the vehicle at and is the only price that legally has to be shown. However, at Markville Toyota, we want to be up front about our prices, which is why we choose to include all fees in our pricing.

What Do Our Prices Include?

Full Pricing Chart

*All pricing shown is for the base trim for all models


In Ontario, all dealers must advertise their pricing according to OMVIC (Ontario Motor Vehicle Industry Council) regulations. One of those laws is, we must advertise the "All-In Price", which is MSRP (Manufacturers Suggested Retailing Price) plus all applicable fees and levies such as Freight & PDI, the Environment Handling Fee, OMVIC Fees and Tire Levies. Not all advertising always complies with this law and sometimes you will just see MSRP Advertised. All dealers will charge the "All-In Price", but you might not know that until your sitting at the negotiation table.

At Markville Toyota, it has always been our policy to be upfront, honest and clear about our pricing. See the graphic above for a complete breakdown of pricing.

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