2023 Toyota Prius Prime


Plug into the Sporty All-New Prius Prime

The all-new 2023 Prius Prime is a hybrid sedan that boasts improved performance, advanced technology, enhanced safety features, and a sporty design. It features a fifth-generation hybrid powertrain, a 2.0L engine, and an extended EV range of over 50% from the previous model. The latest Toyota Multimedia System and Toyota Safety Sense 3.0 are fully integrated into the interior, providing a seamless driving experience. The SE, XSE, and XSE premium grades' sporty design language is updated to create an exciting lineup. With Prius Prime, drivers can confidently take on any road.

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2023 Toyota Prius Prime Design

Toyota Prius Prime Design

The 2023 Toyota Prius Prime boasts a striking and unique design, featuring a lower and wider body for a bold and confident appearance. Its battery is positioned under the rear seat, resulting in a lower center of gravity. The car's aerodynamic styling, including its LED headlights and tail lamps, not only contribute to its distinctive look but also improve air flow. With colors like Wind Chill Pearl and Supersonic Red, the Prius Prime is sure to turn heads on the road.

Toyota Prius Prime Performance

The plug-in hybrid system of the Prius Prime is designed to maximize fuel efficiency and responsiveness, a feature that is unique to electric vehicles. Its 5th generation hybrid powertrain and 2.0L engine offer superior performance, providing improved acceleration, generating 220 HP, and reaching a 0-100 km/h time of just 6.8 seconds.

Charging the Prius Prime is hassle-free with the standard Level 1 charging cable and Level 2 charging connector included in the vehicle. This enables you to conveniently charge the car at home, work, or any public charging station available across the country.

2023 Toyota Prius Prime Performance
2023 Toyota Prius Prime Technology

Toyota Prius Prime Technology

The Toyota Multimedia system of the Prius Prime features wireless Apple CarPlay® and Android AutoTM and offers a range of Connected Services, including Remote Connect (3-year trial), Safety Connect (up to 10-yr. trial)1, and Service Connect (up to 10-yr. trial)1. Furthermore, the system is equipped with Drive Connect, which provides important information and streamlines daily tasks while ensuring safety.

Explore Cloud Navigation that incorporates up-to-date information in real-time, including a 24/7 live agent via Destination Assist. Moreover, the system comprises an Intelligent Assistant that recognizes your natural voice.

Toyota Prius Prime Safety

The Toyota Safety SenseTM 3.0 is now a standard feature in the 2023 Prius Prime, raising the bar for safety standards. This latest suite of active safety technologies builds upon the previous generation's features, offering additional improvements and detection capabilities that provide an elevated level of reassurance.

For the first time, Toyota has introduced Traffic Jam Assist, a feature designed to ease stress during slow-speed, stop-and-go driving on highways. The feature assists the driver with acceleration, braking, and hands-free steering, and requires a subscription to Drive Connect for access.

The Prius Prime comes with standard Blind Spot Monitor (BSM) and Safe Exit Assist (SEA) to provide safety and assurance. BSM alerts the driver of vehicles in adjacent lanes that may not be visible in the side-view mirrors, while SEA warns the driver of oncoming traffic and cyclists before opening the door to exit.

2023 Prius Prime Safety

Available Trims

Toyota Prius Prime SE
Toyota Prius Prime XSE
Toyota Prius Prime XSE Premium

Interested in the 2023 Toyota Prius Prime? Register below for more details or to book a test drive